Logo Design Brief

Your Details

Your Name

Your Email

Your Phone Number

Your Business

Business / Brand name
(exactly as it should appear)

Tagline or slogan
(leave blank if you don't have one)

In one sentence, what does your business do?
(Clarity before design starts, if you can clarify what you do, it helps the design process a lot.)

Audience & Positioning

Who is your ideal customer?
(age range, lifestyle, what they care about)

Name 2–3 competitors or similar businesses

In a few words, what makes you different from them?

Personality & Style

If your brand were a person, pick 3 words that describe them
(e.g. bold, playful, premium, trustworthy, rebellious, calm)

Pick the logo style that feels closest to right
(this single question does more work than almost any other)
Wordmark. Just the business name, styledLettermark. An initial or monogram (like the f/s mark for us)Icon/symbol onlyCombination. Icon + name togetherEmblem. Badge/crest style, name inside a shape

Colours: any you love, and any you absolutely want to avoid?

Add the link or Company name of 2 – 3 logos you like the LOOK of, not necessarily in your industry
First Logo

Second Logo

Third Logo

Briefly say why you like these logos
(Removes guesswork entirely. A picture is worth 500 words of "make it pop.")

Any logos you actively dislike, and why?
(Negative examples are often more precise than positive ones.)

Practical Requirements

Where will this logo be used?
(tick all that apply)
WebsiteBusiness cards / stationerySignageVehicle signageSocial media profilePackaging/productMerchandise/apparelFavicon/app icon

Does the logo need to work in a single colour
(e.g. engraving, embroidery, stamping)?
YesNoNot sure

Is there an existing logo, colour, or asset that must carry over?

Logistics

Who will be giving feedback/approval — one person or a group?
(Surfaces the "design by committee" risk before it derails a round of revisions.)
Just meMe + one otherA small team/group

Timeline.
(when do you need this by?)

Anything else we should know?