Social media is no longer only relevant for personal usage, it has become the ultimate source for businesses to increase their audience and revenue.

Social media is good for business, but to get the most out of all the platforms, you need to know which content would be suitable for which one. The content type and its format vary because of the structure of social media and the audience that uses it.


In 2019, Facebook was the most used social network in Australia, which makes it all the more important to know what posts work the best.
Having said that, videos make up most of the content that goes on Facebook. You can also include a call-to-action in the caption, that leads the viewers to your Facebook page. Other than uploading videos, live videos have are also proving to be effective.

Many businesses have reported videos and live videos as giving back the highest reach in contrast to other types of content, such as photos, links and status updates. With status updates being at the very bottom of the statistics, perhaps due to the lack of visual content.

One form that has been trending is educational videos or guides that explain the users as to how your product or service can benefit them. If you simply type this up, users won’t be attracted the way they would be by watching the action taking place in short promos. Facebook provides the option to use these videos both as ads or you can post them on your feed along with call-to-action so that users share them on their timeline, and more users re-share them and so on.


Instagram is the most visually-oriented social media platform, even if compared to Facebook and LinkedIn.
It was made to solely upload photos and videos and now more and more features have been introduced. You can’t post anything on Instagram without going visual.

If you deal with actual products, make sure you are uploading properly photographed product photos. Be consistent with your Instagram feed and you can have a bit more freedom with the stories.

It is also important to note that Instagram’s most ruling format for graphics is square, but the dimensions have become freer now, making it suitable for videos. Other than the dimensions, you need to take care that your photo and video are high-resolution.

Reposting user and customer stories and then showcasing them in the highlights can also work if you are unable to post customer reviews directly.


The most formal of all social networks, LinkedIn is ideal for posting news and professional content related to your organisation.
The showcase the best of your organisation, include the achievements of your employees, open job positions, employee’s experiences and the overall persona of your company and the culture it provides. Seeing is believing, so it is better to include visual content as proof of what you’re saying.

Other than the above, you must also post about updates regarding your products or services on all platforms. Updates can help your customers understand how hard the company works to maintain its level and stay up-to-date.