Because you gotta look good.
Graphic design includes the entire process of defining requirements, visualising and creating graphics including illustrations, logos, layouts and photos.
So what type of graphic design does fun/serious do?
- Company branding
- Logo design
- Business cards
- Brochure design
- Social media covers and avatars
- Zoom backgrounds
- Come up with something? It’ll get done.
- Logo design
- Logo usage
- Colour choice
- Font selection
- Image style selection
- Matching your company aesthetically to its products/services
… And more
This helps build your brand integrity and make it easily recognisable and memorable.
Ben has worked with a number of companies to ensure that their branding stays on point.
Oh, Magnitude, the one man party. I know you got something to say about branding? You have to make it…
The best way to talk about logo design and the psychology behind the design is to show you some examples below:
Ethical AI Advisory.
This logo represents how Artificial Intelligence is involved in our day to day lives but how people should always be aware and at the front of this technology.
The A uses a simple angle to represent the Artificial side of the logo, with the crossbar of the A angled as a learning curve, pointing upwards (AI is always learning and getting smarter by its input).
The i is a simple person design, with a body and a head out of the letter. The A and the i are the same height, the i (person) is in front of the A (artificial intelligence).
Here are some more logos that fun/serious has created:
Social media covers and avatars
Social media is meant to look a little loose, but as a business you’ll still need to hold some form of professionalism.