If content managers have one job, it’s to be creative as well as analytical at the same time. (yeah yeah, that’s two jobs) However, that’s only possible when you have access to the right data. What is the correct data? Content managers need to have proper insights about the products, brand, niche, industry, influencers, and competitors.
By having proper insights, the content managers will be able to identify result-oriented and relevant articles, better-performing articles, and trending topics. For this purpose, as a content manager, you can use Mention.
How do you get the right data? Mention is a social listening and media monitoring tool that allows content managers to get better insights into social performance and brand awareness. So, go out and find relevant influencers!