The holiday season is fast approaching, and with it comes a flurry of activity from website owners. Whether you’re an online boutique or a small local business, the end of the year tends to bring out the best in people. In addition to the usually increased traffic, this time of year also brings with it a wave of Christmas specials.

No doubt you’ve already seen your local stores jumping on board with their own festive offerings. With all these seasonal changes, now is as good a time as any to take advantage of that seasonal magic and optimise your site with local SEO and Christmas SEO.

Tips on ways to increase your site traffic

There are a few ways to make your website more attractive to local customers for Christmas. For example, you can add a new shopping cart page for free shipping during the holiday season. If you’re unable to offer free shipping on your site during this time of year, you can encourage people to come in and check out what’s available. This can be particularly beneficial if your store offers high-end services or products that are difficult to find online. You can also put together a Christmas gift guide with all kinds of gifts that will be perfect for gifting this holiday season. You don’t need to go overboard with the number of items you create; it just needs to be enough content so that as soon as someone browses through the categories, they see what your store has in store for them. These types of pages tend to work well when paired with a product page where customers can browse through items and purchase them directly from the site.

Local SEO best practices on Google Maps and Facebook

One of the best practices is to use Google Maps. You want your website to show up on Google Maps and more importantly, you want your building to show up on Google Maps. If you’re a brick-and-mortar business, you should also make sure that it’s showing up on Facebook as well. You can also work with real estate agents in your area to get listings for your location. You might also consider using a local search engine optimisation agency, such as fun/serious (yeah yeah yeah, I know, but it’s my blog and I can plug my SEO business if I want to!), who will help ensure that you are optimising your site for the most important keywords and phrases related to your business.

How to do keyword research for your website content

One of the easiest ways to find out what phrases people are using to search for your product or service is by conducting a keyword research. The first step in this process is to think of two or three words that represent the topic you want to focus on. Then, use Google’s Keyword Planner tool—or any other keyword research platform—to get an idea of how relevant these terms are for your business. This will give you an idea of what terms you can target with your content, which will help when deciding on the most important keywords for your site. It’s also a good idea to try and include these keywords in both branded and non-branded versions of your content. You can then see which versions perform better than others. This helps prevent any potential audience confusion caused by having duplicate content, and it also lets you know which phrases are more important for SEO purposes.

If this is gobeldygook to you, I know who can help you with your local SEO strategy!


To sum up!

The Christmas season is an opportune time to optimise your website for local SEO. In order to effectively use SEO during the holiday season, you need to prepare your website for increased traffic and do keyword research for your content.

If you want Ben to help, you better get in touch ASAP!! Otherwise we can focus on Valentines Day, Easter or any other number of holidays! Boom, I got ya!