With the advent of social media and its constant use by the organizations, many professionals bid their farewells to email marketing. However, many people who think that email marketing doesn’t work anymore, must understand that it isn’t because of the tool being email, but because of the ineffective contents within the email that fail to grab the recipients’ attention.
In fact, 51% of the marketers say that the success of email marketing is limited due to insufficient information about the recipients.
On the other hand, 78% of the email subscribers cancel the subscription because they receive excessive email. For this reason, it’s important to reduce the email count and skip on bombarding people with irrelevant information. Honestly, email marketing is loaded with benefits when used the right way.
Within this article, I’ll share 5 ways how email marketing makes a promising choice for businesses, including yours!
1. Improve sales
2. Higher traffic generation
3. Improved leads
Conventionally, a business opt for mailing, photoshoots, and hiring multiple people for different jobs. However, with email campaigns, you’re able to put everything together and can send it out to your customers, promising cost-efficiency.
If it is a little bit more complicated than you first thought, you can get fun/serious to organise it all for you, for a budget conscious email marketing campaign.
5. Higher value for your customers
To wrap up
To summarise, email marketing is still worth it as long as you stick to humanised ways of capturing your audience’s attention. In simpler words, when your audience gives you their email address, they want something in return. So, start providing value, and email marketing will be worth it!
Get in touch with Ben today and start sending effective emails within a few days!