Why is website copy important?

Why is website copy important?

Have you ever come across an intricately designed website but got turned off by bad content? Similarly, would you trust a minimal website with top-notch content or an extravagant website with a bad copy? Truth be told, the majority of businesses make the mistake of...
Email campaign best practices in 2022

Email campaign best practices in 2022

Whether you are an expert or just hopped on email marketing, you obviously want to send out the best emails and curate the email marketing campaign that drives results. So, if you want to master the art of email campaigns, here are some best practices that you should...
Is email marketing worth it?

Is email marketing worth it?

With the advent of social media and its constant use by the organizations, many professionals bid their farewells to email marketing. However, many people who think that email marketing doesn’t work anymore, must understand that it isn’t because of the tool being...
How Often Should I Update My Blog?

How Often Should I Update My Blog?

Blogging can be fun but that does not mean to post all the time. Social media platforms such as Facebook, Instagram and Twitter have their specific frequencies and prime times for posting, this also goes for blogging. However, this also depends upon the nature of your...