Introduction: What are the key trends in Local SEO for 2023?
Local SEO is a key part of the search engine optimisation process. It’s not just about getting your business listed in the local directory, but also about getting your business to rank higher in local search results. In this blog, we explore the trends for SEO in 2023.
This can be achieved by focusing on optimising your website for local searches and improving your visibility through other channels like social media, email marketing and PPC advertising.
There are many factors that affect how Google ranks a website for a given search query. The most important factor is relevance – which is determined by how well the content on the page matches what the user was looking for when they typed it into Google’s search bar.
Optimise your content for mobile devices to optimise your local SEO
Mobile-first indexing is a Google algorithm update in April 2018 but it is still incredibly influential in 2023. It’s an update that changes how Google indexes and ranks pages on its search engine. With this update, Google will primarily use the mobile version of a site’s content to index and rank the site.
This means that if your website has a mobile and desktop version, you want to make sure you are prioritising the mobile version of your site. You can do this by adding responsive design code to your site or using a responsive web design framework like Bootstrap.
A recent study by the Local Search Association has found that over 50% of all searches are now done on a mobile device.
Therefore, it is important to optimise your content for mobile devices to optimise your local SEO.
There are a few things that you can do to make sure that your content is optimised for mobile devices:
- Optimise Title Tags and Meta Descriptions
- Optimise Your Webpage Code – Make Sure Your Site Is Responsive And Mobile Friendly
- Make Sure Google Can Index Your Content Easily
Local SEO – you need fast loading times!
Optimise your google business profile
Tracking your EAT signals
Google’s search algorithm is constantly changing and evolving. It’s important to keep up with the latest updates, so you can make sure that your site continues to rank well.
The EAT signals are Google’s way of determining whether a site is authoritative and trustworthy. These signals are made up of:
- Authoritativeness: How often does the site publish new content?
- Trustworthiness: Does the site have an established reputation?
- Expertise: Does the site provide valuable information?
- Authority: Are links pointing to the site coming from other sites with a good reputation?
- Readability: Is the content easy to understand?
Keep on bloggin’
Blogging is a powerful tool to improve your online presence and grow your business.
There are many ways to use blogging as a marketing tool. You can use it to generate leads, drive traffic, create brand awareness and engage with your customers.
The first step is to choose the right blogging platform for you. Blogging platforms come with different features, which will depend on what you need from your blog. For example, if you want to monetize your blog with ads or sell products through it then WordPress would be a better option than Blogger or Tumblr because it has more features that allow you to do so.
You should also set up an email account that goes along with the blog so that any new sign-ups can receive information about the latest updates and posts easily.
Conclusion: The future of local SEO looks bright!
Local SEO is a powerful way to rank for targeted keywords in your city or town. With Google’s recent updates, local SEO has become more important than ever.
Google understands that people want to find things close to them and their search results reflect this. In the past, it was possible for a business in another state to rank well in Google’s search engine if it had the right keywords. But now, you need a physical address and phone number on your website to rank well.
This change means that small businesses in smaller towns can compete with larger companies on an equal playing field when it comes to ranking for local keywords.