Web Design

Less Fluff, More Function

What is Web Design?

Web design is the art of creating websites, helping customers find your business, trust your brand and take action. You’re looking at it right now, you’re reading these words from the web design that fun/serious created. It’s everything from online banking to a website that shows you random gifs of people falling over. Modern web design includes creativity, technology, and strategy.

If you’re interested in some of the main intricacies of web design, you’ve come to the right place! Fun/Serious web design typically encompasses a mixture of skills and disciplines which vary from producing to maintaining websites.

Pretty Is Nice. Useful Is Better.

A website that works isn’t just about colours and layouts.

Visual & Brand Design

Clear, consistent layouts, typography, and imagery that reflect your brand and build trust at first glance.

User Interface (UI)

The site’s appearance and behavior, including navigation, buttons, layouts, and interactive elements.

User Experience (UX)

How easy and clear the website is to use. This covers page flow, mobile usability, and how fast users can locate what they need.

Development & Code

Clean, efficient coding (HTML, CSS, JavaScript, and frameworks) ensures that your website loads quickly, functions properly, and scales as your business grows.

SEO Integration

Site structure, metadata, page speed, mobile friendliness, and content hierarchy are all designed with search engine optimisation in mind.

Although web design is typically referred to as the designing process of the website, most web designers (including Ben) are web engineers and involved in web development. A web designer would also be up to date with web accessibility guidelines and ensure their websites are optimised for desktop and mobile/tablet use.

fun/serious offers both WordPress and online store website development.

SEO Isn’t an Add-On, It’s Part of the Build

At fun/serious, SEO isn’t something bolted on after the website is finished. It’s built into the process from day one, helping your website rank better, load faster and give potential customers a better experience. That includes:

- - Structuring pages around what your customers are actually searching for
  - Creating clear site architecture and internal linking
  - Optimising page speed and Core Web Vitals
  - Ensuring mobile-friendly performance across all devices
  - Building content layouts that support SEO and conversions

Your website isn’t cut and dry, or cut and paste, it is unique, like your business, like you.

Ben personally tends to each and every one of his clients with (almost) round the clock service. Each client is unique as is their business and its requirements. He keeps on top of his clients by providing regular briefings, updates and ongoing contact to ensure their website is doing what they want it to do.

Ben’s priority is to ensure he meets all expectations and to treat his clients with the utmost care especially when it comes to their personal business, web development and unique positioning online.

Most of the time your website is the 2nd thing your customers will judge you on, the 1st being where you rank on Google

(or is it if you know all the words to ‘The Fresh Prince of Bel-Air’, maybe that’s just me.)

reference

A Practical, Client-Focused Process

You answer

Discovery & Strategy

Ben will send you a questionnaire to fill out, this way he will get to know your company and what positioning you will need for your site, you’ll also find out some cool things about your company you may not know yet.

We meet

Planning & Collaboration

Or we can chat on the phone or over email to talk through the site and really figure out what you need and what you want.

fun/serious does it’s thing

Initial Design

A week or so later you will get a draft of the homepage designed based on your requirements, then we’ll work together to tweak it to perfection.

fun/serious keeps at it

Development & Testing

There will be back and forth (mostly over email) and your site will get built, you’ll see the progress on a staging server before we go LIVE.

Corks pop! Site goes live

Launch & Refinement

We go live, small changes and bugs get ironed out over the following month of its launch.

Why Ben Does Things Differently

Responsiveness is Non-Negotiable

Today, more than half of web traffic comes from mobile devices. Ben, ensure that your site works smoothly across all platforms, stays fast even on slower connections, and meets accessibility standards. Mobile-friendly performance always affects both your rankings and conversions.

Affordable Doesn’t Mean Low Quality

There’s a common misconception that cheap web design or affordable services for small business automatically means cutting corners. Ben set priorities in investing in areas that matter: performance, usability, and visibility, rather than wasting money on features you don’t need.

What next?

If you want ongoing updates? fun/serious does that for you. You need your blog updated? fun/serious does that too. Social media? Yup. Security? Yup. Google My Business? Yup. Email setup? Graphic design? Google & Facebook Ads? Email marketing? Yup, Yup, Yup & Yup.

If this is the way you’d like to build your website, get in touch with Ben today! He makes the whole process simplistic, seamless and easy for all.