Digital marketing

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What is digital marketing?

Digital marketing has a lot of moving parts. SEO, Google Ads, Local SEO, social media, content marketing, email campaigns and everything in between. It can get pretty complicated, it has many different directions and takes a lot of work, but it pretty much all boils down to one thing: getting your business seen by the people who are already looking for what you offer.

And the more complicated version. Digital marketing has many facets to it, but, in more simplistic terms it’s all about getting your business noticed and giving it a bigger online presence. This is achieved by reaching your consumers online using various mediums. Some companies use emails to attract their customers (you may have received some flashy ones in the past to try lure you in). Other forms include search platforms and engines like Google, Bing and Yahoo to make them appear at the top of the page and first for choice when it comes to products and service choice.

Social media platforms like Facebook, Twitter, Instagram and Pinterest are all the rage for business these days as is the importance of blogging online to keep your SEO and (human) traffic up to your site.

As you can see there’s quite a variety of options to work with when it comes to building your business and digital marketing is poignant to that success.

So what type of digital marketing does fun/serious do?

    Fun Serious help Australian service-based businesses grow through:

      • SEO (Search Engine Optimisation)
      • Local SEO (for your local area)
      • Google Business Profile Optimisation
      • Google ads & Social ads Management
      • Content Marketing (Blog posts)
      • EDM (Email Direct Marketing)
      • Social Media Marketing (branding, images and text)

    We create digital marketing strategies to increase visibility, generate enquiries, and support long-term growth, regardless of your business type — tradie, healthcare provider, small businesses, professional service business, or local service businesses.

    Helping the right people

    FIND YOUR BUSINESS

    SEO Services

    Through SEO, visibility in Google increases for the services your customers are actively searching for. Targeted keyword research is important to get listed for the correct keywords, for example, (and this is simple but often missed) your homepage should have the keywords in regards to the products and services you offer. Your potential customers don’t find out what you do until they hit your page.

    Google won’t list your page unless the correct keywords are used.

    With some technical optimisation of your website, it will be faster, indexed correctly, have the right keywords, tags and original content that helps Google find you and your customers will know what you do.

    If you need help with keywords, content and all other SEO related requests, Ben and his SEO team can help.

    Local SEO Services

    Local SEO is a search engine optimisation (SEO) strategy that helps your business be more visible in local map results and attract customers in your service area.

    You know the search results that appear on the map? That’s local SEO!

    Any business that has a physical location or serves a geographic area can benefit from local SEO. If you search Google for any important keywords related to your business and a map with 3 listings appears underneath it (also known as a map pack), then local SEO can help you grow your business.

    Google Business Profile Optimisation

    Setting up a GBP can sometimes be frustrating which is why keeping it updated is important. It is when potential customers search for your product in your local area is when GBP really springs to life. A full GBP with your updated content and news is important to make rapid sales conversions and consumers reach you effectively.

    Google Ads & Social Media Ads Management

    It generate enquiries immediately while your organic visibility grows. For instant results, you can pay per click and target ads to people who will be interested in your products and or services. Ben and his Ads team will run you through how this is done and help manage your ads and provide the analytics to you.

    Content Marketing

    The back bone of digital marketing, builds authority and improve rankings through helpful, industry-specific content. Ben can write or project manage your blog posts, post schedules and design. It’s nice and easy. Start by choosing a few topics and every fortnight (or monthly basis (depending on choice) we will deliver 300 words per blog post. These posts will keep your content current, SEO working and your presence online functioning optimally.

    Social media marketing & schedules

    Social media is becoming more and more popular as the years progress. Maintain visibility and trust with consistent brand messaging. Get Ben and his team to organise your social media posts, including the content creation, images (if required), posting schedules of advance posts and providing the reporting of your website’s and or social media analytics.

    You have got to get out there, get found, get seen..

     

    Doing all this, you will smash it, smash?

     
     
     

    SMASH!!!

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    With ongoing support and reminders, fun/serious will be your Digital Marketing Department without the expense of hiring a full time marketing manager. No fluff, no guesswork and no chasing vanity metrics, just digital marketing that helps more people find your business, enquire and become customers.

    Contact Ben about your next project.

    Get in touch with Ben from fun/serious to get it done. It would be great to meet in person at a cafe in Richmond or somewhere else in the Hawkesbury.