Have you ever come across an intricately designed website but got turned off by bad content? Ask yourself this, would you trust a minimal website with top-notch content or an extravagant website with a bad copy?
Truth be told, the majority of businesses make the mistake of only focusing on the aesthetics and appearance of the website and end up ignoring the copy.
Copy
Promotional content for a newspaper, website or magazine article or product.
Copywriting
The activity or occupation of writing the text of advertisements or publicity material.
So, if you are one of them, it’s time to read on because we deep dive into the importance of well-designed copy!
The importance of good website copy?
To begin with, it is important to understand the primary concept behind the copy. For the most part, people think that copy and content are the same thing which is why they are used interchangeably, but they are pretty different.
To illustrate, a copy is defined as the marketing content or text that pushes people to purchase the product or subscribe to a certain service. On the other hand, content is a broad term that defines an array of texts that delivers information to create an audience.
As far as the copy is concerned, it’s promotional content, such as text within flyers, advertisements, billboards, product descriptions, and tag lines. It wouldn’t be wrong to say that copy is everything you need to direct the customers to take a specific action, usually, to buy something from you.
The elements of good website copy
When it comes down to putting down the website copy, it’s essential to opt for candid yet clear writing that interacts with the produce of the service audience.
- Website copy must mention the needs and problems of the audience to make it relatable to the audience.
- Also, it should establish your brand as an apt solution to their problems and needs.
- Last but not least, a good copy needs to have a proper call to action.
How website copy helps your business website
Good copy shapes your brand’s future
Readers will visit your website with different intentions, when they see something that they like, they will keep on reading it.
So, if your copy provides value and quality, the readers will keep reading and will also visit again, keep in mind that repetitive visits increase traffic, and more traffic leads to more sales opportunities.
A well-designed copy will keep on providing value.
Bad copy hurts your business
I shouldn’t have to say it anymore, but a bad copy will do more damage than you first think.
This is because your website copy plays an essential part in shaping up your brand’s image. For this reason, you need to find a copywriter who understands the language and tone that you require in your copy.
In addition, make sure that the copy isn’t confusing, and make it a point to use a straightforward and compelling copy.
It’s like this, a well-designed copy motivates visitors to purchase from you, just like using a salesperson but at a much cheaper price.
To wrap up
Website copy defines the website’s or brand’s purpose while attracting customers to make purchases. And, well-designed copy improves the SEO, so are these reasons enough to make you work on the website copy? Chat to Ben and get started today!