What is branding?

What is branding?

Branding is an ultimate marketing practice that shapes the brand, but there is much more to it. Branding is defined as the stuff that your business needs to break through and capture the customers’ attention. In addition, branding transforms first-time customers into...
Email campaign best practices in 2022

Email campaign best practices in 2022

Whether you are an expert or just hopped on email marketing, you obviously want to send out the best emails and curate the email marketing campaign that drives results. So, if you want to master the art of email campaigns, here are some best practices that you should...
Is email marketing worth it?

Is email marketing worth it?

With the advent of social media and its constant use by the organizations, many professionals bid their farewells to email marketing. However, many people who think that email marketing doesn’t work anymore, must understand that it isn’t because of the tool being...
Set Up Google My Business to Increase Engagement

Set Up Google My Business to Increase Engagement

It has become critical to stand out in this digital world. Using Google My Business can give you an edge because Google is the most used search engine in the world. The features of Google Business enable to reach a wider audience and gain more customers within a...
What Makes a Good Logo?

What Makes a Good Logo?

Having a good logo is as important in forming your company’s image as it is to have a well-formulated business plan. There are some basic steps that you should follow before finalising a logo. These steps are necessary for multiple logo design choices and then finally...